Why we don't care what is on the catwalk

London Fashion Week is almost here. It’s the moment the fashion world sets its sights on what’s “next”. Colours, cuts, shapes, and styles that will define a season. But here at Lulu and Boo Jewellery, we’ve never been led by trends.

We believe Trends are fleeting, stories are forever. What’s considered "in" today may feel dated tomorrow. That’s why I design jewellery that transcends seasons. Each piece is crafted to look as beautiful in 2025 as it will in 2035, 2045, and even 2055.

Not only will the timeless style of the jewellery mean that it is perfect to wear even as the current fashion trends ebb and flow, our jewellery will outlast any trends. All Lulu and Boo jewellery is made with solid precious metals - never plated - meaning that it will last forever, ready to be handed down through the generations. 

This makes it all the more important to have ageless style. Buying Lulu and Boo solid 9ct gold jewellery or solid 18ct jewellery is an investment, one that you can rely upon not only to enjoy wearing everyday, but for you to hand down and share with future generations.