Beautiful and responsible - why my rules will never bend.

As Lulu and Boo grows and changes, there are a few rules I set at the start that I will always stay true to.

- Lulu and Boo Jewellery will always be HANDCRAFTED from SOLID silver and gold. We will NEVER PLATE, meaning your jewellery will never rub off or fade, it will truly LAST FOREVER. 

- We will only every use RECYCLED SILVER AND GOLD ensuring your jewellery does not consist of newly mined precious metals which can compromise human well-being and create huge environmental damage. This includes all of our sterling silver jewellery, 9ct gold jewellery and 18ct gold jewellery!

-Any support I receive with making your jewellery will be from skilled UK craftspeople making your jewellery 100% BRITISH MADE. Yes, I could outsource to India or Mexico....the big companies do, but that is not what we are about. We believe in supporting British business, preserving skills and craftsmanship and exacting quality standards.

- Gemstones such as those used in our sapphire jewellery are sourced from suppliers with robust ethical statements and where possible, directly traceable back to the mine of origin where miners wellbeing is ensured and they receive equitable pay for what they find. These mines are small and artisan and thus any environmental impact is minimal. You can read more about sourcing ethical gemstones in our recent blog post.

- Pearls used in our pearl jewellery are freshwater pearls from farms which prioritise the health of the molluscs and surrounding ecosystem in which the pearls are cultured. You can learn more about the sustainability of freshwater pearls in our recent blog post - as you can see, we're passionate and transparent about all of the materials we use!

-When I design jewellery, I consider if it is timeless. Will it look as good in 2025 as it will in 2055? That is responsible styling. Investing in jewellery that transcends trends and will be enjoyed for a lifetime and indeed become heirloom jewellery.

So you can see that wearing or gifting Lulu and Boo sustainable jewellery is choosing beautiful and distinctive jewellery, supporting small business, wearing a unique and handcrafted piece and making a truly responsible human and environmental choice.